It’s an old adage, but it’s really true, you get what you pay for in this life. Same goes with a website, here at YuuZuu we still find it difficult to believe that there are people out there who are willing to pay a company to design and build their own website! It really beggars belief and overall it harms your businesses integrity online and not to mention your rankings. In this article, we thought we’d show you a few reasons why using a Wix will have a massive negative effect for your business if you are looking to win business online and turn your website into an enquiry making machine. So here are the top reasons not to use Wix and to use a reputable web design company that are trained in code, SEO, design, UX and Digital Marketing strategies.
1 – You Have No Control Over Page Speed
One of Google’s biggest algorithm updates is page speed and with Wix you have no access to the servers to speed your website up, plus you may have 100’s (maybe even 1000’s) of other websites on the same servers. These noisy neighbours can seriously harm your page speed and without having server access other websites can be making your website slow. If you run a Wix website, why not check out your page speed with Google page speed test and see how it performs, you need to be above 90/100 – chances are unless you have a 1 page website with hardly any content, you won’t and this is why your website needs a proper web designer that can clean code and top servers with CDN’s (content delivery networks) to speed up your images.
Clean code is so important and so too is your servers, two crucial components that can make or break a websites performance.
2 – Designs Always Look Put Together
Here at team YuuZuu we are web designers, and we always asked to design logos and brochures for customers. The problem is, we’re not graphic designers, we’d make a proper mess of it and it will look unprofessional and “put together” rather than designed. Wix websites are the same, chances are you’re not a trained web designer and you need to pay careful consideration to responsiveness and how your website will look on iPads, smartphones and different size desktops. This is where the challenge of designing responsive comes in and you can’t just do it, you have to know what you are doing. Wix may look ok on your laptop, but then flip to your mobile, you may have images sitting incorrectly and buttons overlapping. Google has 2 search indexes, one for mobile and one for desktop, with 80% of all traffic being mobile based, you need to ensure you build for mobile first which is tricky if you’ve never done it.
3 – No Control Over Permalinks
Permalinks (www.yourwebsite.com/permalink) are very important when you submit your sitemap to Google, this is how Google crawls your website and you can create sub pages and permalinks that you cannot do on Wix. So, if you have a website with multiple pages, it’s better to have:
www.yourwebsite.com/services and then a separate page here for www.yourwebsite.com/service
It just means Google struggles to index the sitemap and the structure so its going to harm your rankings.
4 – Not Futureproof
Using Wix? Then you’ll be trapped in the Weebly syntax, if your business needs change you’ll either need to completely change CMS or try and use a third party application which can be clunky and messy. Wix works ok for simple informational websites that are an extension of your business card, but in our experience, many of our customers that grow bigger, need their website to reflect that. People can tell the difference between a well designed website and one that has been homemade.
5 – UX & UI Lost
In this ever changing digital world, user experience is so important and Google knows a website with good UX and one with bad UX. Wix makes it very difficult to provide good quality UX as it’s just not setup for it. This is why when you set up your Wix website you probably struggled to find the right template to suit your business, this is because you are effectively putting a square peg in a round hole. User Experience will help your website with conversion rates and the whole process of good design and UX will help your website rank better and convert better.
So in summary, it pays to outsource your website to the professionals and with companies like ours that offer no setup fees, no contracts and monthly plans from only £40+vat with SEO, ongoing marketing and emails, you’d be silly not take advantage.
Putting your website design, UX and marketing in the hands of the professionals will drive more traffic to your website and with proven UX strategies will help convert. If you are paying Wix to effectively host your website, you will be losing traffic to your competitors and the end result is you will be losing money hand over fist. If you want to succeed online, choose a quality pay monthly website company with proven experience in optimising websites and converting traffic.