Ok, its 2021 and we’re still kind of locked down, businesses are starting to phase return and we thought what better time to showcase what you can do for FREE to help with your digital marketing going forward. Of our clients, the ones that are performing best on Google are doing so because they dedicate time and energy to their digital marketing which helps them grow.
So without further ado, here is a list of amazing free tools you can use to help you grow your website and business online in 2021.
1 – Google Analytics: Google Analytics
Google analytics is completely free and will help you understand more about your website traffic, where its coming from, where they go, how they interact, what products are most popular along with conversion tracking services that can actually help you see the cost of your traffic. This is super important information and if you run a website, you should have analytics installed as standard.
As marketers we like to see where our traffic is coming from so we can work on areas of the website to drive more traffic and manipulate that traffic to convert, this is also called conversion rate optimisation.
2 – Canva: Canva
Canva is brilliant, we use it here at Team Yuuzuu, its a browser based and takes the pain out of resizing images to suit your social media marketing. Over 3 million people are now using Canva and its great for small teams too. You can save and create work folders and build up your brands to save time in the future. With a large array of stock photos and videos, Canva is a must have if you are looking for quality digital marketing tools.
3 – SEO: Open Site Explorer
SEO is the most important part of your website after functionality. If your website is functioning well across all screen sizes, then your next biggest hurdle to tackle is your SEO. SEO is search engine optimisation, this is the work you do on and off site to promote your website higher in Google ranking. With Open Site Explorer you can track your backlinks to your website to see who is referring to you and you can get a good picture of how well your website is doing in terms of domain authority. You can check out your keywords and backlinks and generate reports.
4 – CRM: Capsule
Capsule is a brilliant sales and general CRM we use to manage multiple tasks and sales, its a great CRM system for keeping on top of your customers and to set daily tasks and reminders across the workforce. This has been especially handy with the lockdown where people are and have been working remotely. Capsule lets you see your sales funnels along with opportunities and integrates with all the best known invoicing software.
5 – Hubspot: Hubspot Marketing
HupSpot Marketing Free allows marketers to easily generate email leads from their website with a free pop up tool.
How to use HubSpot Marketing Free: You can gain a lot of great information about your leads from HubSpot Marketing Free. This pop up tool quickly gathers email addresses from your website and provides key data points like employer and which pages your leads have visited. And if you’re wondering which pages are converting at higher rates than others, it can help with that, too.
There are many many other great digital marketing tools out there but we thought we would just showcase the top essential 5 we use on a daily basis to grow our business. We are not saying this will work for you, but these tools help and have helped us grow our online presence throughout the UK.
However, there are loads more so you can see a list of these below:
- Sprout Social
- Google Analytics
- Simply Measured
- Open Site Explorer
- HubSpot Email Marketing and HubSpot CRM
- Google Scholar
- Google Trends
- Blog Topic Generator
- Content Idea Generator
- Onpage Optimization Tool
- After the Deadline
- Readability Test Tool
- Save Publishing
- Must Be Present
- Conversation Score
- Wolfram Alpha Facebook report
- Fanpage Karma
- Facebook Page Barometer
- Website Grader
- Down For Everyone Or Just Me?