5 Reasons Why Hosting Is Important For Your Website.
It’s a shame, but so often hosting doesn’t get a proper look in when it comes to SEO and it’s a very important part of your website, after all it’s the foundations on which your website sits on. Therefore no matter how great your on-site SEO is, if your hosting isn’t good, then your website will suffer and as a result you will struggle to rank your website and attract traffic.
In this short article, we give you 5 reasons why hosting is important with reasons why so you can be sure to make the right choice for your website.
1 – Page Speed
Page speed is so important with Google placing emphasis on page speed and page load times especially as more and more traffic has become mobile based in the past 5 years. So it’s important that your server can handle the load the website put outs. If your website is slow and glitchy, folks will just click off meaning your bounce rate will increase which will alarm Google and penalise your website. If you have a super quick website, your customers are likely to spend more time increasing engagement and likelihood of contacting or purchasing your product.
2 – SEO & Rankings
This is an amalgamation of everything, a good server will mean a quick website and along with backing up regularly means you have disaster recovery services in place should your website get hacked. It will also mean less downtime meaning Google can access your content still.
3 – SSL & Security
If you haven’t got the padlock displaying on your website then you need to get this sorted pronto. Google displays websites as not secure when a website does not have an active SSL certificate and this will harm your rankings and any traffic you do acquire may not want to leave their details on contact forms. Data privacy is so important and SSL certificates will help you with privacy as well also keep your website quick.
4 – Less Downtime
This is very important, a few years back Heart Internet had complete downtime on their servers for almost 2 days, it impacted everybody’s website that was hosted there and most people moved away to other more reputable places like WP Engine or Siteground. When the downtime happened, it was a huge deals for SEO’s as if the website is down, it cannot be indexed and crawled by Google and then will be penalised. This isn’t the website owner’s fault, its the website hosting companies issue so you need to ensure they have a good reputation for uptime and that they do their server upgrades in the middle of the night. This is why its good to ensure you have your website hosted locally as possible, in the same country as your website is being marketed.
5 – Website Growth
As you update your website with recent news, images, products etc the inode usage will increase. Its vey important that your website can handle the bandwidth growth as you add more content. So, for example with Siteground, we have an enterprise agreement so that as we add more clients, their servers grow to handle the load. This is great for agencies etc, for single site owners you just need to make sure your shared hosting provider doesn’t have too many noisy neighbours stealing your bandwidth and slowing your website down.
There are many more factors that are important for larger websites such as monitoring, HTACCESS and PHPMYADMIN for the WordPress website hosting services, also hardware can play a part too like having legacy and staging so you can switch between the two while you perform dev work on the website. Here at YuuZuu we take website hosting very seriously and all our customers websites sit on the best WordPress hosting and bespoke servers that meet all of the above. If you are thinking of hosting, think about your CMS, then do some research about which hosting providers are built for that specific CMS, eg, WordPress, would be Siteground or WPengine.
If you have any hosting questions, please drop us a line!