New Year, new Google algorithm - if that’s not a slogan yet it soon should be.
Google has numerous plans in store for the new year, as it continues its mission to deliver the best organic search results to users. As ever that means staying ahead with the latest search trends.
Here at Manchester ux agency Higher Ground’ we have identified the top 5 SEO essentials you should focus on this year.
Optimise your mobile SEOIt’s generally acknowledged Google always rates good mobile performance in its rankings but now it’s even more important than ever, as Google moves towards ‘mobile-first rankings and considers the mobile view of your website as a priority. In short this means mobile-friendly sites will flourish whereas websites that fail to demonstrate good mobile performance may find themselves shunted down the list.
So when designing your website content has a powerful mobile-first perspective. It’s always easier to expand well-designed mobile pages to desktop than the other way around.
For good advice on the way forward see :- Learn about organic SEO
Get your technical SEO in orderSEO is all about the correct setting up of a website just as much as it is about great content and usability, so always make sure your website is optimised for both Google and the end user.
In particular, Google has suggested it may penalise slow-loading websites far more in 2020 - so that means : reducing large images, tackling problematic server response times and optimising your CSS, to name just a few critical items.
Google Chrome may even display a ‘slow loading’ icon on some websites which will surely tarnish your reputation in the eyes of potential customers.
Optimise for BERT algorithmIn a nutshell, the latest BERT algorithm is designed to identify the end user’s intent. This means if you’re producing content that is relevant to the search term, but not highlighting the reasons behind the search your rating could fall behind.
In short, those website owners who research a users’ journey through their site, noting the access points and top tasks and optimise their content accordingly will have a clear advantage.
Use structured data to help Google understandStructured data supplies additional context that Google isn’t quite intelligent enough to figure out for itself (yet). It gives Google a better idea of basic page structure, what each element is supposed to do and how each page fits into the wider site structure.
Google Search Console is a useful tool for solving issues with structured data, but it’s a complicated topic to master so it’s always advisable to consult an expert if you don’t have the in-house knowledge needed.
Show Expertise, Authoritativeness and Trustworthiness (EAT)The EAT concept is bigger than just SEO but by applying a strong business strategy aligned to these goals will go a long way towards improving your site’s search performance, particularly as Google has confirmed they will support these principles in 2020.
Practically this means running activity that improves your company’s reputation, demonstrates market-leading knowledge and delivers with clear authority. Conversely organisations who struggle with these goals may find themselves falling behind.
SEO guidance for 2020 is readily available at Manchester UX agency as we have years of experience helping people with their rankings.
Why don't you guys head over to our Youtube channel and hit subscribe, we will be showcasing digital marketing tips and news for small businesses to help you stay ahead of the competition online in your location for your services.
It's great that our peers love this marketing video too.
"This video is really effective. It really makes it clear what high value and low cost websites are all about. As a Conversion Rate Optimisation agency , we would love to get something like this made for ourselves. I hope it's working for you guys."
It's 2019 and you have probably been thinking about updating your website throughout 2018 and not got round to it, or you might be thinking of starting a business and need help with your digital marketing and getting your website done too.
Well, if you are, then our pay monthly plans are the perfect solution for you. All our plans start at only £35+VAT per month with a £35+VAT setup fee so there is no excuse now to get your new website up and running.
What Do I Get For £35+VAT setup? ALL OF THIS!
Professionally designed desktop and mobile website
15 pages with content writing
5 x Stock Images
Submission to Google and Bing
We recently started working with Abacus Stone Sales and The Yorkshire Stone Company to provide their ongoing digital marketing on a pay monthly plan.
Abacus are a global player in Yorkshire Stone sales as well as reclaimed building stone, bricks, paving and slates and they came to us to help push their business forward as they expand from their quarries in Huddersfield and Honley in the Yorkshire countryside.
So, firstly we needed to redesign both sites url for url to preserve the existing urls that had been submitted to Google and Bing and to prevent the redirections. We then rebuilt all the pages and content as well as migrating the blogs over then optimising each page individually for the keywords to maximise exposure for all their services on a national and local scale.
Yorkshire Stone Company
Abacus Stone Sales
Now the websites are quick loading, well optimised and the sitemaps are indexed to Google and Bing, marketing is now essential across the blog, social media and relevant building sites to make sure the name Abacus Stone becomes a household name in the reclaimed stone and building stone sectors.
If you run a well established business and nee the help of digital marketing professionals why not speak to the team over at Yuuzuu, we have the best pay monthly plans in the UK with ongoing digital marketing in all our plans from only £35+vat as well as dedicated account managers, designers, updates anytimes, unlimited images and the best responsive designs available in the UK.
It's been a big month in the Yuuzuu office and with an big office move on the horizon we have been working even harder to get our clients websites out there and marketed. Big thanks to all of you that send in your updates for us regularly, this really does help us market the site and gives you the ammunition to expand your digital weight online through Google and throughout social media. It's Movember and hope you've been cultivating that facial hair for a great men's charity and in less than 4 weeks it's Christmas and we will be rolling out a special Christmas offer so stay tuned for that next week!
So, with no further introduction, let's say hello to some recent pay monthly customers that have joined us in the last month, we stick the spotlight on these customers due to being diverse and shows what we can deliver as a company.
Elldens came to us after being charged £120 a month for an incomplete website. Furious Paul got in touch after being referred by a friend and we had his new site finished in the same day. They have access to their own site and can now add and remove properties as they wish and we are on hand to help them with the tech side. A complete breath of fresh of air Paul called us - we'll take that!
Securiguard couldn't believe how cheap our websites were and how good they look for the cost. They have been a main player in the Oldham and North Manchester area for roller shutters, grilles and industrial security for over 30 years and it's always nice to have long established businesses come join us, however, we love our start ups just as much! We love watching them grow and being a part of that.
MARK BROCK BUILDERS
"Amazing site, so pleased guys, thanks for all your hard work"
That's the words of Mark himself when we built this site for him. He loves the design, the functionality and it is a huge step up from the old website he had that even had flash all over it. We love experimenting with different colours on websites, so sometimes it's nice to move away from the standard designs and move in to the coloured backgrounds. This website looks great and sure he'll still be loving it in a year or two time!
We are Yuuzuu - we are the nation's favourite pay monthly website provider and we build and optimise websites for Google and Bing. We are the only pay month web providers that optimise your site and provide unlimited updates so if you are looking to get ahead online, speak to us today for a free website consultation chat.
We have been neglecting our blog, we are sorry, practice what you preach has clearly not been implemented by us. However, we have an excuse, we have been so incredibly busy over the past week we have had good reason to forget about our own website because we are too busy knocking out our amazing pay monthly websites to customers throughout this great land of the UK. Yes, from every corner of this great island for every type of possible!
We want to showcase some of our happy customers that do not pay a penny in setups and receive great looking, stunning responsive websites and ongoing digital marketing for less than a price than a mobile phone contract. Here are 3 websites in very different markets to showcase to you our skills and why we are the number 1 pay monthly website provider in the UK.
Remember all these are FREE – NO SETUP!
1 – Skullfades
Skullfades are more than just a barbershop, they are an experience and are leading the way in mens grooming in Manchester. Ged King is also the man you will see giving his spare time giving free hair cuts and grooming to the homeless people in Manchester which has won him the adulation of millions across social media and in Manchester itself. It’s about giving people their self esteem back and confidence and this is what makes Skullfades such an exciting client to work with.
Visit their site
3 – Berkshire Kitchen Studio
When it comes to Kitchens, we are the undoubtedly the biggest pay monthly website provide for the kitchen market, with over 200 kitchen companies throughout the UK we know the kitchen industry better than any other web company. We understand every corner of the market from the budget kitchen fitter to the high end curved kitchen suppliers. Berkshire wanted an ultra clean and minimal look with some tweaks and designs we pulled this off. Remember, all our websites are FREE – so what you are looking at here did not cost a penny upfront and they have all their digital marketing covered ongoing.
2 – Marks Flooring
What we love about Mark’s Flooring is the simplicity of the site. As Mark is a professional floorer from West London he wanted something that was clean and appealing to the homeowners from that area and the desktop and mobile are both appealing with animation and touches here and there to lift his business online.
Visit their website